Thursday 4 July 2013

Tony Fernandes: Communication Style

Communication style:

Tony Fernandes has a mega huge corporation just like any other airline companies.However, there's one thing that set him apart from them, that is the communication style he had inculcated in Air Asia. Instead of having just upward communication, Fernandes has effectively communicated downward and lateral towards his staff and throughout the no-frill airline company:

Tony Fernandes' open-concept office
  • "I do not have a corner office and five dragon ladies protecting me and keeping off everybody else. I am in an open office, any body can just walk up," said Fernandes. 
  • This shows effective downward communication as Fernandes maintain an open-door policy, and literally let every of his employees know they can come to him with problems
  • In order to help him to understand some of the problems and issues his departments are having, Fernandes will work for a few days every month on the ground or in the cabin crew. He says he's learned a lot from working on the airline himself. 
  • This effective lateral communication allow him to easily see the "big" picture that can help him continuously improve the organisation.
This is definitely an eye-opening learning experience from Tony Fernandes who dare to show that he can succeed without going book by book. He defies gravity or MBA theory! Just like what we learnt about leaders vs managers in school: Management is doing things right; leadership (Fernandes) is doing the right thing.



No comments:

Post a Comment